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Welcome to

Hillcrest

The center of San Diego's LGBTQ+ community

Everyone is Welcome at Hillcrest, San Diego

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBTQ+ central hub, offering an array of bars, restaurants, coffee houses, boutiques and unique shops.

Lauded for its welcoming vibe and pedestrian-friendly streets and sidewalk patios, the area's east end is marked by a towering rainbow Pride flag just off Hillcrest's main thoroughfare of University Avenue, at the corner of Normal Street. The landmark serves as the starting point for San Diego LGBTQ+ Pride's annual mile-long parade held each July. A block away, down Harvey Milk Street, is where the San Diego LGBTQ+ Community Center resides.

Hillcrest Farmers Market - University Avenue Area - Shopping, Brewery & Fun

Spanning a dozen blocks west from the Pride flag along University Avenue is a colorful mix of ethnically diverse restaurants, nightclubs and acclaimed wine bars. You'll also discover home decor shops, distinctive boutiques, the Uptown District shopping plaza and the country's only openly gay brewery, Hillcrest Brewing Company. This lively stretch also hosts one of the largest farmers markets in San Diego from 9AM – 2PM on Sunday. A great place to shop for local produce, arts and crafts, the market also offers a wide range of gourmet stalls with hot and cold cuisine.

Historic Hillcrest Sign Area

University Avenue leads into the neighborhood's "village" area designated by the historic, neon "Hillcrest" sign. On intersecting Fifth Avenue, you'll find a concentration of new and established restaurants, as well as a few dessert-centric eateries. Thrown into the mix are vintage clothing shops, book outlets and the multiplex Landmark Cinemas for taking in independent and foreign films.

South of Hillcrest - Balboa Park

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.

View the LGBTQ+ Travel Guide for more on planning a trip to San Diego.

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Book online or call 1-800-350-6205 to speak with a local expert

Getting to Hillcrest

Just a stones throw from Balboa Park and downtown San Diego, Hillcrest is accessible from three primary directions. From downtown, head up Fifth Avenue, along Balboa Park's western edge and through Bankers Hill. Once you've reached Robinson Avenue, you'll be in the heart of Hillcrest. As the neighborhood is popular with the San Diego LGBTQ+ community, look for businesses flying a rainbow flag and you'll know you've arrived! From the east, exit University Avenue from Interstate 805 and head west. A few short blocks places you squarely in the center of the main shopping and dining area. For those traveling from the airport or Interstate 5, exit on Washington Street, and head east "up the hill" and exit on University Avenue. You'll pass through Mission Hills (worth the stop too!) before entering Hillcrest. 

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San Diego LGBTQ+ Pride Parade & Festival

With world-famous Balboa Park as its festival site and a mile-long parade route stretching through one of the most gay-friendly neighborhoods in the nation, San Diego LGBTQ+ Pride attracts nearly 200,000 locals and visitors to its annual three-day celebration in July.

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Nightlife and Day Drinks

A happening spot for San Diego's LGBTQ+ community with bar, nightclubs, restaurants and Pride.

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San Diego Farmers Markets

Find open-air shopping all around the county!

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Port of San Diego Big Bay Boom!

Jul 4, 2025

The Port of San Diego Big Bay Boom July 4th Fireworks Show is back, promising another spectacular display over San Diego Bay. Fireworks will be discharged simultaneously from barges placed strategically around the Bay off Shelter Island, Harbor Island, Embarcadero North, Marina District and Coronado Ferry Landing. The impeccably choreographed display will last approximately 18 minutes.

Come down to the bay and enjoy the biggest fireworks show in San Diego!

Pack your patience! Construction along Harbor Drive may cause traffic delays - LEARN MORE

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PROUD+ Visual Arts Exhibition

Jul 3 - Aug 2, 2025

Experience the vibrant expressions of LGBTQ+ artists at 8th annual PROUD+, a national exhibition celebrating diverse perspectives through contemporary art. Hosted by The Studio Door during San Diego’s Pride Month, this inspiring showcase highlights the creativity, identity, and resilience of the LGBTQ+ community. Whether you’re an art enthusiast or a supporter of LGBTQ+ culture, this is a must-see event.

Exhibition Dates: July 3 – August 2, 2025
Artist Reception: July 12, 2025, from 6 PM – 9 PM

Gallery open free to the public Tuesday – Saturday, 11 AM – 6 PM

Every artwork you purchase at The Studio Door supports independent artists, sustains local creativity, and keeps contemporary exhibitions thriving in San Diego.

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Weekend Brunch at Cellar Hand

Feb 22, 2025 - ongoing

Join us Saturdays & Sundays starting at 10am for decadent dishes including our house made brioche toasts, our take on traditional brunch eats, locally-sourced tea & coffee, California wines, and our handcrafted cocktails!

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Step-On Guide Services

Apr 28, 2025 - ongoing

Experience the Best of San Diego with Our Expert Tours

Renowned for our intimate small group walking tours, we are thrilled to extend our expertise to larger groups as well. With over 20 years of experience, our owner Jennifer has been guiding bus tours in San Diego, delighting diverse audiences including inbound tour operators, cruise ship guests, and visitors from Los Angeles.

Discover San Diego with Jennifer, who will captivate your group with engaging stories and insightful commentary about the city’s rich history, vibrant culture, and iconic landmarks. Each tour is customized to your group’s unique interests, ensuring a memorable experience tailored to your schedule.

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What's Hot

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San Diego LGBTQ+ Pride Parade & Festival

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Nightlife and Day Drinks

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San Diego Farmers Markets

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What's On

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Port of San Diego Big Bay Boom!

Jul 4, 2025
Discover

PROUD+ Visual Arts Exhibition

Jul 3 - Aug 2, 2025
Discover

Weekend Brunch at Cellar Hand

Feb 22, 2025 - ongoing
Discover

Step-On Guide Services

Apr 28, 2025 - ongoing
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Hillcrest on Instagram

 

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Gift the Best of San Diego Experiences

Virgin Experience Gifts
Valid: May 1, 2025 - ongoing

Virgin Experience Gifts makes it easy to give the gift of adventure. From sailing across San Diego Bay to soaring in a vintage biplane, indulging in wine tastings and food tours to unwinding with spa...

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Create Memories Any Day-Just Add Wine!

San Diego Beer, Wine & Spirits Tours
Valid: Apr 30, 2025 - ongoing

BOOK YOUR CHAUFFEURED VINEYARDS ADVENTURE  and receive a FREE souvenier tote bag when you call and mention this ad.  MEMORIES! What's better than sipping wine with the backdrop of...

Breweries

ReSupply Friday

Karl Strauss Brewing Company Downtown San Diego
Valid: May 1 - ongoing

Fill up any 64oz. Growler for as low as $13 every Friday at all of our brewpubs. 

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